Skantrae is trendsetting and develops new door series in-house, so the brand always have a distinctive and up-to-date range at their disposal.
The strategy of Skantrae was focused on changing the brand positioning less as a construction product aimed at traders and more as an interior brand aimed at endusers. A new brand concept was rolled out in new artwork, content, an advertisements campaign in interior magazines, brochures, and Skantrae was present at the Woonbeurs.
