Starting in 2021, we have collaborated closely with Solidus' board and senior management to redefine the company's corporate identity. Through organization-wide group sessions, we developed all the necessary branding building blocks, including brand archetype, ambition, vision, mission, purpose, core values, and key behaviors.
Following this process, we have redesigned and executed a forward-thinking brand identity, including brand designs, logos, visual + copy content, brochures, movies, collateral materials, and internal and external brand positioning concepts across all the company's entities. The new tagline is "Your circular packaging partner". We successfully started the international rebranding in April 2023.