Warendorf die Küche was founded in 1973 as a Miele company. The idea of the fouders, Rudolf Miele and Peter Zinkann, was to see the kitchen as a single entity combining high quality appliances and furniture elements. Their vision of the complete kitchen is made reality. Although a time of ups and downs, the brand has acquired a prestigious status; Ferrari craftsmanship in the premium kitchen world.
After the restart by owner CoBe Capital the factory and business model have been thoroughly restructured. Complete renewal was necessary to be profitable. It has been a great pleasure to add to a new top level global branding strategy.
With our 15 years of experience with German premium kitchen brands, we were able to provide Warendorf with excellent service. After a new brand strategy and concept, we realized new multilingual branded content, overnight products photography and a sophisticated brand catalog book, called Warendorf die Küche Meisterstück - Masterpiece.